![]() ![]() In 1983, Knight honored her for her role as one of the masterminds behind Nike’s early development. Which is why she believes Nike had a lot to do with her success. Unexpectedly, more and more clients were approaching her impressed by her previous work. Upon graduation in 1975, Davidson quit her Nike job completely and continued her freelance career. She was simply happy she got the money for her oil painting class. She didn’t foresee the popularity of the logo, or how it would affect her future career. Even Davidson wasn’t too excited about it she described it as ‘a fair piece for the money she was paid.’ We find this story inspiring because it reveals that the world-famous logo wasn’t simply ‘ripped off’ from the beginning. Eventually, she submitted the invoice for payment and gave up. Trying even harder, Davidson brought the swoosh to perfection, but Knight was still refusing it. His exact words were ‘it will grow on me’. Like every designer, Davidson felt disappointed by his reaction. Knight also glanced at her work but didn’t find it extremely satisfying.įirst, he considered the swoosh, and said it could be an interesting choice, even if it didn’t completely blow him off his shoes. And he presented them to Bob Woodell and Jeff Johnson (who thought of the new name for the business). Right before the deadline was over, Knight gathered five or six ideas. According to what she shared, the challenge consisted of the fact that it had to be a small logo design that could fit the shoe, and look good on it at the same time. The idea was to draw an original shoe and then put it on a tissue to see how it looks. It took her about three weeks to come up with the final design, and approximately 17.5 hours to perfect it. The logo idea was born and assigned to Davidson. Once Knight decided to produce his own shoe line instead of importing Japanese products. Davidson accepted and continued working on a variety of Blue Ribbon Sports projects. Aware of her potential, Knight approached her and offered the graphics assignments at a rate of only $14 per day. Knight overheard Davidson discussing how she couldn’t afford the oil painting class she wanted to attend, even though she hadn’t applied for the job. But freelance designer Carolyn Davidson who charged a total invoice of $35, and never even thought she’d done such a masterpiece.Īs we mentioned before, the creation of this masterpiece cost only $35. It was not a famous advertising company that asked for millions to reaffirm the company’s brand. How much did Nike pay Carolyn Davidson for creating the Nike Logo swoosh symbol? The company wasn’t even producing sports equipment but imported such from Japan (primarily Onitsuka Tiger shoes). The brain of the operation was Carolyn Davidson an ambitious Portland State University student hired by an accounting professor Phil Knight, later to become one of the co-founders of the Nike Company.īack in the days, Knight was running a business of his own, known as Blue Ribbon Sports. The design elements applied to create the Nike swoosh.What is the meaning of Nike swoosh symbol?.How much did Nike pay Carolyn Davidson for creating the Nike Logo swoosh symbol?. ![]()
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